Price Cues and Customer Price Knowledge
نویسنده
چکیده
منابع مشابه
Explain the Role of Customer Knowledge Interaction in Consumers' Pur-chase Intention with Information Behavior Approach
Objective: Purpose is to study the role of customer knowledge interaction and intention to buy consumers in the electrical industry with an information behavior approach. Method: Develomental qualitative method was used. Population included experts in marketing and consumer behavior, especially in the electrical industry. Via targeted snowball method sample of 14 experts were selected for a s...
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